I’ve seen more entrepreneurs jumping on the online course bandwagon lately. And, time and time again, most of them make the same mistake. They figure creating an extraordinary course comes down to a mix of business savvy and subject matter expertise. As they have plenty of both, they jump right into course creation without even considering the impact that neuroscience and human psychology have on client retention. Because of this, they often have nothing to show for their hard work but unhappy clients, low completion rates, and reduced profit margins. Luckily, you don’t need to be a doctor in neuroscience to set your students (and business) up for success. You just need to take advantage of the following learning science principles.
Developing an online course is a BIG task--one that can take between 25 and 500 hours. But the potential profit can more than makeup for all that hard work. Unfortunately, many course creators never see a return on their investment. One key question that many entrepreneurs keep asking me is why their online course is not as profitable as they want. Online course creators need to find out why they are not profitable quickly. When they find the root cause, they can act immediately to reverse this!
I’ve heard this saying since I was a kid, “you don’t really know something until you can teach it to someone else.” In lots of ways, that quote is true, but what it doesn’t really take into consideration is that teaching is actually a skill in and of itself. Because here’s the thing, it doesn’t matter how good you are at what you do. You can be at the absolute top of any field, and you’ll still find yourself losing students to your competitors if you can’t deliver on the promises you made to them when they purchased your course. Why? Because when it comes to online course creation, nothing is more important than producing results and changing lives, and the only way you’re going to do that is by giving your students a transformation. Lots of course creators spend so much time creating their online courses that they think that once they have it published, they can just forget about it and won’t have to interact with their students. This is a HUGE mistake!
Whether you already have some years in the online course business and are now wondering how to take the next step, OR you have a solid business where you’re looking to scale and ultimately dominate your market, this guide is for you. In Client Engagement Academy we live, breathe, and create online courses. Using our data-driven and proven methodologies, we’ve helped dozens of clients scale fast and maximize their opportunities to get more customers, lower customer service costs, and increase the lifetime value of their customers. Now, I want to share some of this valuable advice with you! I’ve divided this blog post into three easy-to-consume sections, to help you identify exactly what you need to optimize in your online course to maximize your profits and start creating your dream online business.
There are a lot of mistakes you can make when building a course, but there’s one in particular that I see repeatedly. This mistake happens to people that you wouldn’t expect it to happen to. It happens to experts, to teachers filled with enthusiasm, and to people overflowing with excitement to teach their topic. Passion and enthusiasm are a huge advantage because they are contagious feelings that pass on to students. The best teachers out there are FILLED UP with passion. But, at the same time, it can be your biggest pitfall!
Maybe you’re a seasoned online course creator, looking to make your courses more profitable. Or maybe you’re just starting out, completely overwhelmed by the idea of creating a course from scratch. Whatever the case, to achieve the maximum potential of your online course business, you need to “bake in” these critical success factors. After more than 30 years working with global clients, I’ve realized that low course completion rates (and their students’ level of online engagement) is a problem that needs to be solved, and this will end up having a HUGE effect on any business' bottom line. In this article, I walk you through how we’ve managed to solve this problem in Client Engagement Academy and how it led to the birth of our this checklist.
Before I dive into the six reasons you should be using digital badges for your online course, let’s take a crash course on WHAT a digital badge is. At its most fundamental level, a digital badge is the new digital education currency. On a literal level, a digital badge is the new diploma. It’s packed full of information regarding the organization that issued the badge and what the recipient had to do to earn the badge. It’s the new paper certificate you receive when you complete a course or a certification - a way to validate your skill level and show employers, clients, friends and customers that you have the mastery you claim – certified by a third party.
Find Out What Students Want From Your Online Courses It doesn’t matter how great your online course content is or how you believe people love learning… if your students don’t enjoy the experience and they are leaving your course before you can even deliver all the great information you have to share, you’re already losing the game.
Online course creation can be an overwhelming process without the right tools. In this blog post, I’m going to talk about the must-have tools every online course creator needs. What type of tools do you need? It’s critical to understand what types of tools you should be using to create a profitable online course– and why. Specifically, you need: Content creation: Creating content is a big part of the online course creation process. You'll need different types of tools to help you film, record screencasts, edit videos, record audio, compress video files, and many more. Content planning: Does your content makes sense? Is there content missing? Is there too much content? Are there any lessons that could be eliminated and turned into a downloadable worksheet instead? Having the necessary tools to help you map out your online course content and make an outline is a key step in creating an online course. Selling & Email Marketing: How are you going to attract new students to your online course? Using email marketing, webinar, and landing page creation tools will help you promote the offering much faster than if you had to do it manually. Collaboration & Communication: If you are working with other people, you need tools that help you and your team edit, comment, and share tasks efficiently. Besides file sharing, you'll also need a good collaboration tool that helps team members communicate in real-time. Now that you know what types of tools you need, here are my top recommendations:
I’ve seen hundreds if not thousands of courses over the years, and I’ve noticed many of them have a common problem: Most online courses have way too much content. I believe course creators fall into this trap because they are worried about the quality or value of the content they are providing. This insecurity leads them to overload students with tons of content. The thought is this, even if it is subconscious, “I’m not sure how much they’ll value this content… But, if I give them LOTS of it, at least they’ll feel like they got their money’s worth!”