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Let me ask you a question: “Are you a finisher or a quitter? Now be honest here. Think back through your life at all the things you’ve started. Maybe you started college or piano lessons or a diet or an online course. Did you finish? You might be surprised to learn that few people finish what they start. It’s not that they’re bad people or that they don’t have compelling goals. It’s just that somewhere along the way they lose motivation. There’s not enough perceived “reward” to keep them going. At one point or another, every educator, coach, expert, speaker, or thought-leader has struggled with course creation that results in unsuccessful outcomes for learners. The course content may have covered the topic comprehensively; the syllabus probably included a variety of materials and sources, so why didn’t students finish the course they were initially so excited to start?
So, you’ve got a lot invested in the online courses you’re offering … not only the money you’ve put into them but plenty of effort and enthusiasm. You had high hopes and great expectations, but lately … maybe not so much. You’re simply not seeing the results you anticipated.
I’ve seen more entrepreneurs jumping on the online course bandwagon lately. And, time and time again, most of them make the same mistake. They figure creating an extraordinary course comes down to a mix of business savvy and subject matter expertise. As they have plenty of both, they jump right into course creation without even considering the impact that neuroscience and human psychology have on client retention. Because of this, they often have nothing to show for their hard work but unhappy clients, low completion rates, and reduced profit margins. Luckily, you don’t need to be a doctor in neuroscience to set your students (and business) up for success. You just need to take advantage of the following learning science principles.