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I’ve seen more entrepreneurs jumping on the online course bandwagon lately. And, time and time again, most of them make the same mistake. They figure creating an extraordinary course comes down to a mix of business savvy and subject matter expertise. As they have plenty of both, they jump right into course creation without even considering the impact that neuroscience and human psychology have on client retention. Because of this, they often have nothing to show for their hard work but unhappy clients, low completion rates, and reduced profit margins. Luckily, you don’t need to be a doctor in neuroscience to set your students (and business) up for success. You just need to take advantage of the following learning science principles.
Developing an online course is a BIG task--one that can take between 25 and 500 hours. But the potential profit can more than makeup for all that hard work. Unfortunately, many course creators never see a return on their investment. One key question that many entrepreneurs keep asking me is why their online course is not as profitable as they want. Online course creators need to find out why they are not profitable quickly. When they find the root cause, they can act immediately to reverse this!
I’ve heard this saying since I was a kid, “you don’t really know something until you can teach it to someone else.” In lots of ways, that quote is true, but what it doesn’t really take into consideration is that teaching is actually a skill in and of itself. Because here’s the thing, it doesn’t matter how good you are at what you do. You can be at the absolute top of any field, and you’ll still find yourself losing students to your competitors if you can’t deliver on the promises you made to them when they purchased your course. Why? Because when it comes to online course creation, nothing is more important than producing results and changing lives, and the only way you’re going to do that is by giving your students a transformation. Lots of course creators spend so much time creating their online courses that they think that once they have it published, they can just forget about it and won’t have to interact with their students. This is a HUGE mistake!