When I ask my clients what their biggest struggles with their online courses are, one factor that comes up every time: student motivation. Keeping your students excited, happy, and active throughout your online course can feel like an uphill battle sometimes. People live busy lives, they get distracted easily, and the amount of time they have to engage in learning is not that much. But student motivation is crucial for students to achieve their desired outcomes and for your course to succeed. After all, the only way students will grow is if they complete your course, learn from it, and apply it in their life. So what’s the trick to encouraging people to take action, enjoy the experience and get to the finish line? Unfortunately, you can’t force motivation...but that doesn’t mean you can’t inspire it. Your job as an online course creator is to motivate adults to learn and to keep them on track towards reaching their goals. Here are some proven strategies I have collected over the years:
Is video content necessary in your online courses ?
What’s the difference between a book and pages filled with words? It’s simple. Structure.
Creating an online course is a lot like building a machine. There’s a lot of planning and a whole lot of parts to it. Too many entrepreneurs dive head first into e-learning without really knowing what they’re getting themselves into. They get lured by the money, but get caught off guard by the work! I know how overwhelming starting an online course can be, which is why I wanted to create a guide for every new ‘edupreneur.’ While I can’t promise you this guide will guarantee your course’s success, I CAN promise you that it will save you a lot of time and a lot of stress. Honestly, I wish someone had given me this list before creating my first course. So here you have it! From me, a seasoned education technology expert (that has created online courses for the top guns in the industry like Digital Marketer), to YOU!
Chances are, if you’re reading this article, you’re in the process of creating an online course and are looking to have a successful launch. Or maybe you’re already a seasoned course creator looking to launch a course better and stronger this time around. Regardless of where you are in experience, EVERY online course creator can benefit from reviewing this checklist. In general terms, building a successful online course involves three key tasks: Creating the right offer and attracting the right audience Launching the course successfully Achieving Student Success Working with my fair share of companies, I know how daunting and challenging all this can seem. As a result, I created this 6-week checklist to help guide you through the online course launch process. Week #1: Set Course Launch Goals Ever play darts? The rules are pretty simple. The main object is to hit parts of the board with the highest points—the highest scoring part being the bullseye. Now, imagine the game without targets. How would you know what to aim for?
You’ve decided to create an online course. You spend time, money, and effort learning how to create a successful course. Finally, after months of hard work, your course finally launches. You’re excited and it seems like your excitement is rubbing off on your students. People are starting to buy your course—not to mention a nice stream of revenue is quickly growing.
It always amazes me how course creators will put massive amounts of effort towards creating and developing a course, but fail to think twice about WHO they’re trying to sell the course to (a.k.a. their ideal client).
Ask anyone what their least favorite part of school was and I guarantee you’ll get this answer: tests. Test’s lack of favorability amongst students may be the reason why you’re tempted to ditch them all together in your online course—but don’t be fooled! Retrieving information has been proven to create long-term and meaningful learning, allowing students to recall and apply lessons learned.
Knowledge is more accessible than ever thanks to online learning. In addition to giving millions of people around the world access to industry insight, the online course market has also given entrepreneurs the opportunity to get paid for sharing their knowledge. If you’re reading this post, chances are, you are an entrepreneur looking to start your own online course business. According to “Entrepreneurial DNA” author and BOSI Global founder Joe Abraham, there are four types of entrepreneurs. You have Builders, Specialists, Innovators, and Opportunists. No matter what kind of entrepreneur you are, you can also benefit from becoming an edupreneur . Here’s why you need to start an online course according to your entrepreneur type: 1) Builder – Increase Your Reach You’re motivated by the desire to build a highly scalable business within a short period of time. While turning a profit is important to you, you measure success through business growth and infrastructure. So why should Builders enter the e-learning space? Increase your visibility. Thanks to the Internet, you’ll be able to sell your course to a wider audience—giving you a greater chance of expansion. Create passive income. You want growth and you want it fast. Income plateaus are an especially frustrating thing for Builders. An online course can help you counter income plateaus by creating another channel of sustainable income. Developing and launching your course may take a significant effort initially, but stick through it, and you’ll be awarded with a nice stream of passive income. If you’re just starting out, read this article: 5 Steps to Creating a Profitable Online Course (And Mistakes to Avoid) 2) Specialist – Establish Your Reputation As a Specialist, you tend to lean more analytical and risk-averse. In business, you value networking and referrals most.
Digital badges are everywhere. Don’t believe me? Just check your favorite app. Let’s take LinkedIn. You’ve probably seen the gold “In” logo on someone’s profile to signal that they’re a “premium” user (you may even have one yourself). The square logo both displays user status while encouraging other users to purchase a “premium” membership. This is a form of digital badge. In simple terms, badges are an element of gamification that represent the achievement, skill, accomplishment or ranking of a student. From just passing a test or a student moving up to the next level of a membership site, badges can be issued to make them aware we are proud of their achievement, which in turn can motivate them to continue moving forward and increase their level of engagement. Digital badges are actually what I like to call “magic technology”. Because of their numerous benefits, I encourage you to incorporate them into your online course today. Here are the 4 ways you can get onboard: 1) Establish a Reward System From the Army to the Boy Scouts, badges have been used to reward accomplishments and recognize top performing members. Digital badges in education can have this same role. You can use badges to shape user behavior. For instance, if you want your students to be more active on your membership site, reward already the most active users with a badge. Not only will this make engaged students feel “seen,” but it will also encourage less active students to increase their engagement. Rewarding students is also an effective way to help students associate learning with something positive. Badges give students immediate validation, as well as encourage them to consume more content in order to collect more badges to get to the next level.