Today’s busy, but knowledge-hungry learners do not mind paying for an online course that they can take at their own pace and in their own time. Enter you, the specialist with the knowledge to share and plenty of industry experience to guide those who want to learn. But wait! This is not enough to make your prospects stick around and take your course and then come back for more. In this post, I’m going to walk you through the process I used with my clients in creating six-figure online courses from scratch: 1. Choose a topic that will sell. It is all about that one stellar idea that will hit the ball out of the park. You may have several great ideas about the topic you want to teach, but to zero in on one, keep the following pointers in mind: Brainstorm and list all your ideas. Take a look at what your competitors are offering, so you can select topics that will make your course unique compared to other that already exist. Figure out what topic motivates you the most. Remember, passion is contagious. Make sure that the topic resonates with the audience. More specifically, the topic you choose should address a specific pain point of your audience. (To learn about their pain points, read the comments they post on your blog, the type of posts they like and share, and the questions they pose on forums.) Ensure that you craft the topic title such that there is no ambiguity about the theme and focus of your course. In other words, the topic title should spell out the what’s-in-it-for-me information upfront.