As a driven entrepreneur, you decided to turn to online courses to scale your business. You know you have everything you need to succeed: the motivation, the resources, and the experience in the subject matter. Despite everything however, you still find yourself struggling to maximize your online business’ growth. No matter how much you try, you can’t help but feel “stuck.” Are you familiar with this?? Are you wondering what the cause for all this frustration and confusion is?
Is video content necessary in your online courses ?
What’s the difference between a book and pages filled with words? It’s simple. Structure.
Chances are, if you’re reading this article, you’re in the process of creating an online course and are looking to have a successful launch. Or maybe you’re already a seasoned course creator looking to launch a course better and stronger this time around. Regardless of where you are in experience, EVERY online course creator can benefit from reviewing this checklist. In general terms, building a successful online course involves three key tasks: Creating the right offer and attracting the right audience Launching the course successfully Achieving Student Success Working with my fair share of companies, I know how daunting and challenging all this can seem. As a result, I created this 6-week checklist to help guide you through the online course launch process. Week #1: Set Course Launch Goals Ever play darts? The rules are pretty simple. The main object is to hit parts of the board with the highest points—the highest scoring part being the bullseye. Now, imagine the game without targets. How would you know what to aim for?
You’ve decided to create an online course. You spend time, money, and effort learning how to create a successful course. Finally, after months of hard work, your course finally launches. You’re excited and it seems like your excitement is rubbing off on your students. People are starting to buy your course—not to mention a nice stream of revenue is quickly growing.
Wouldn’t be great if your online course could just itself? While it’s nice to believe that a good course will “just sell itself,” this thought is both unrealistic and potentially discouraging, as it can cause course creators to believe that a lack of sales is a result of a flaw in their product rather than their marketing plan. To be frank, it doesn’t matter how great your course is if you don’t promote it to the right people, at the right time, the right way. Your information could be worth its weight in gold, but if you lack visibility, people aren’t going to know who you are or what you’re selling. If you do succeed in capturing the attention of your target audience, your concern then shifts to how to convert these people into paying customers. They’re on your site now…but then what? You know you need to keep your visitors engaged with valuable content and have them subscribe or buy your products…but how? And this isn’t even the end of it. Overwhelmed? Don’t be. I’ve put together a step-by-step guide to help you effectively market and sell your online course to your target audience.
Let’s talk about churn. What’s referred to as “churn” is simply the rate in which you’re losing members over a designated period. To calculate your churn rate for the month, divide how many members you’ve lost within the month by how many members you had at the beginning of the month. If you want to find your yearly churn rate, use the same formula but with how many members you had at the beginning of the year and how many you’ve lost within the year instead. Keep in mind that even best-managed companies experience churn, so don’t be upset if your rate isn’t 0%. However, given that churn means you’re losing subscribers, you’ll want to have the lowest rate possible. Research shows that 53% of all causes of customer churn are due to these three leading causes: Poor Onboarding, Weak Relationship Building, and Poor Customer Service. As a membership site owner, it’s important you do everything you can to stay on top of membership attrition and do your part to minimize it. So, to help you conquer the top reasons why members leave, I’ve laid out 5 steps that you can add to your membership site today. Step #1: Member Onboarding Ever get a rush of adrenaline after making a purchase? Well, so you do your customers! Members are the most connected to your membership site immediately after joining. Seize this opportunity to practice member onboarding, which is the process of integrating your new customers into your site effectively. The sooner members are set up, the sooner they can consume your content.
As you build your membership site, it’s natural to begin thinking of ways to increase your profits and earn more every month. While that’s undoubtedly vital to scaling your business, don’t lose sight of another even more important goal: being able to build sustainable profitable growth. Unfortunately, so many membership site owners lose themselves in big picture plans—failing to organize their growth and blindly piling up expenses. I created a list of Dos and Don’ts to help you maximize your success. Do: Find Your Niche Deciding on the subject of your content is one of the most important decisions you can make. It may sound easy to just pick a subject that’s “hot” and “trendy,” but I promise you–teaching something you’re passionate about will only make your course more valuable. Once you have a subject in mind, take time to research the target market audience. The smaller and more specialized your niche is, the better. Most people don’t realize this, but a niche membership site is a great way to build a following full of loyal customers. A loyal following is a sure way to drive more referrals and word-of-mouth recommendations.
So, you are excited…you have finished developing your online course! Kudos! Now the real work starts! Just because you have finished building it, the money does not automatically start rolling in; you have to do the work. “More work?” you ask. “I just spent all that time developing the course!” But, how are you going to make an income from the course? People don’t even know it exists. Now is the time to plan the marketing of your course. Laying out a well-thought-out plan on the front end will increase the likelihood of building a profitable online course.