When I ask my clients what their biggest struggles with their online courses are, one factor that comes up every time: student motivation. Keeping your students excited, happy, and active throughout your online course can feel like an uphill battle sometimes. People live busy lives, they get distracted easily, and the amount of time they have to engage in learning is not that much. But student motivation is crucial for students to achieve their desired outcomes and for your course to succeed. After all, the only way students will grow is if they complete your course, learn from it, and apply it in their life. So what’s the trick to encouraging people to take action, enjoy the experience and get to the finish line? Unfortunately, you can’t force motivation...but that doesn’t mean you can’t inspire it. Your job as an online course creator is to motivate adults to learn and to keep them on track towards reaching their goals. Here are some proven strategies I have collected over the years:
As a driven entrepreneur, you decided to turn to online courses to scale your business. You know you have everything you need to succeed: the motivation, the resources, and the experience in the subject matter. Despite everything however, you still find yourself struggling to maximize your online business’ growth. No matter how much you try, you can’t help but feel “stuck.” Are you familiar with this?? Are you wondering what the cause for all this frustration and confusion is?
Is video content necessary in your online courses ?
What’s the difference between a book and pages filled with words? It’s simple. Structure.
Creating an online course is a lot like building a machine. There’s a lot of planning and a whole lot of parts to it. Too many entrepreneurs dive head first into e-learning without really knowing what they’re getting themselves into. They get lured by the money, but get caught off guard by the work! I know how overwhelming starting an online course can be, which is why I wanted to create a guide for every new ‘edupreneur.’ While I can’t promise you this guide will guarantee your course’s success, I CAN promise you that it will save you a lot of time and a lot of stress. Honestly, I wish someone had given me this list before creating my first course. So here you have it! From me, a seasoned education technology expert (that has created online courses for the top guns in the industry like Digital Marketer), to YOU!
You’ve decided to create an online course. You spend time, money, and effort learning how to create a successful course. Finally, after months of hard work, your course finally launches. You’re excited and it seems like your excitement is rubbing off on your students. People are starting to buy your course—not to mention a nice stream of revenue is quickly growing.
It always amazes me how course creators will put massive amounts of effort towards creating and developing a course, but fail to think twice about WHO they’re trying to sell the course to (a.k.a. their ideal client).
Ask anyone what their least favorite part of school was and I guarantee you’ll get this answer: tests. Test’s lack of favorability amongst students may be the reason why you’re tempted to ditch them all together in your online course—but don’t be fooled! Retrieving information has been proven to create long-term and meaningful learning, allowing students to recall and apply lessons learned.
Knowledge is more accessible than ever thanks to online learning. In addition to giving millions of people around the world access to industry insight, the online course market has also given entrepreneurs the opportunity to get paid for sharing their knowledge. If you’re reading this post, chances are, you are an entrepreneur looking to start your own online course business. According to “Entrepreneurial DNA” author and BOSI Global founder Joe Abraham, there are four types of entrepreneurs. You have Builders, Specialists, Innovators, and Opportunists. No matter what kind of entrepreneur you are, you can also benefit from becoming an edupreneur . Here’s why you need to start an online course according to your entrepreneur type: 1) Builder – Increase Your Reach You’re motivated by the desire to build a highly scalable business within a short period of time. While turning a profit is important to you, you measure success through business growth and infrastructure. So why should Builders enter the e-learning space? Increase your visibility. Thanks to the Internet, you’ll be able to sell your course to a wider audience—giving you a greater chance of expansion. Create passive income. You want growth and you want it fast. Income plateaus are an especially frustrating thing for Builders. An online course can help you counter income plateaus by creating another channel of sustainable income. Developing and launching your course may take a significant effort initially, but stick through it, and you’ll be awarded with a nice stream of passive income. If you’re just starting out, read this article: 5 Steps to Creating a Profitable Online Course (And Mistakes to Avoid) 2) Specialist – Establish Your Reputation As a Specialist, you tend to lean more analytical and risk-averse. In business, you value networking and referrals most.
Let’s say you’re teaching an online course on how to build a successful online business. Now, imagine your course attract hundreds of new customers, and you’re making thousands of dollars a month, WOW…that sound like a successful online course business, right? But what if I told you that only 8% of students actually finish the courses they buy? And of those that do end your course, most of them forget or don’t apply what they learned. ZERO results. NO outcomes. Would you still say your course is successful? Too often, course creators get lost in the numbers. They put all their energy into attracting new customers and generating income but fall short in understanding their needs and desires. They fail to engage, retain, and (most importantly) educate their students. And as a result, their course fails to produce value. Successful course creators are invested in the potential and performance of their students. They know that positive client experience is correlated to client value and course success. Here are five components every successful online course has in common. They Produce Student Outcomes. There’s a reason why your students are taking your course. They want to achieve an outcome. Failing to help your client achieve this outcome will result in them becoming dissatisfied with your course, leading to poor engagement and eventually, leave your course and never finish it. To counter this, you need to understand why your students are taking your online course and center your course material and resources around these desires. You also need to give them actionable tools to produce tangible, real-world results. For instance, at the end of each module, give them spreadsheets and cheat sheets – this will help me take action and do something with the recently learned knowledge. Tangible results allow your members to see in what way(s) your course is making an impact on their lives. Your members believe your course will give them a “transformation” that they could not have achieved otherwise. Depending on the topic of your course, your students’ desired transformations could be anything from learning how to code a website to make a successful career change. Be sure also to send your students updates on how they’re working towards their objective. One way would be to send them a bulleted summary of the topics they learned in the previous lessons and how it will help them in their lives (personally, professionally, etc.). Allowing members to see what they’re gaining from course WHILE they’re taking it and not just after, will help increase student completion and retention rates. If your student completes your course, applies the material to their life, and has a positive experience in doing so, then you’ve succeeded in making an impact. Also, you’ve also succeeded in gaining a valuable client. Satisfied customers will take additional courses from you, as well as recommend new customers to your site. Their Content is User and Mobile Friendly.