You’ve decided to create an online course. You spend time, money, and effort learning how to create a successful course. Finally, after months of hard work, your course finally launches. You’re excited and it seems like your excitement is rubbing off on your students. People are starting to buy your course—not to mention a nice stream of revenue is quickly growing.
It always amazes me how course creators will put massive amounts of effort towards creating and developing a course, but fail to think twice about WHO they’re trying to sell the course to (a.k.a. their ideal client).
Wouldn’t be great if your online course could just itself? While it’s nice to believe that a good course will “just sell itself,” this thought is both unrealistic and potentially discouraging, as it can cause course creators to believe that a lack of sales is a result of a flaw in their product rather than their marketing plan. To be frank, it doesn’t matter how great your course is if you don’t promote it to the right people, at the right time, the right way. Your information could be worth its weight in gold, but if you lack visibility, people aren’t going to know who you are or what you’re selling. If you do succeed in capturing the attention of your target audience, your concern then shifts to how to convert these people into paying customers. They’re on your site now…but then what? You know you need to keep your visitors engaged with valuable content and have them subscribe or buy your products…but how? And this isn’t even the end of it. Overwhelmed? Don’t be. I’ve put together a step-by-step guide to help you effectively market and sell your online course to your target audience.
When you start building a business selling online courses, it can be easy to fall into the trap of believing in myths. From doing big launches to dwelling on names to creating too many courses, there are plenty out there. Believing in myths can distract you from what really matters, causing you to focus your energy on the wrong things. As you make your way into the online course business, try to learn from the mistakes of others. In that spirit, I offer you my top picks of online course myths to ignore—and why: Myth #1: Your Course Name Is Everything Your course name isn’t a headline. Nor is it the sole thing that grabs your audience’s attention. Obsessing over the wrong things is a common mistake new course creators make. A lot of new creators debate their course names for hours, days, and even months. They dwell on this minor detail instead of putting their energy into developing their coursework and growing their audience Truth: The name of your course matters, but it shouldn’t keep you up at night. What really matters is your course “hook,” also known as the OUTCOME people will achieve if they purchase and implement the lessons in your course.
Innovation in educational technology and the shift to a digital world has necessitated huge changes from instructors, coaches, business owners, and entrepreneurs alike—they’ve had to make drastic alterations to not only the way they instruct, but to their entire business models, and at a much faster rate than predicted. Investment in Educational Technologies Continues to Increase