When you’re creating an online course, you need to make sure you’re properly compensated for your hard work. The best online courses are designed with some success factors “baked in.” This requires thoughtful planning since you’ve got to craft the exact educational experience that your audience wants to buy. Then, of course, you’ve got to deliver that experience. Don’t make the mistake of skipping these planning steps, or your digital education business will take much longer to gain any traction. Here are the five steps on the road to paving a profitable and scalable online course business the first time: 1. Find your niche and make sure your course idea is profitable It’s actually a myth that to create a successful course, you need to pick a broad topic to attract a broad audience. This isn’t true. You actually need to target a specific audience and solve a specific problem for them. That’s how you make a course that sells! So let’s rewind for just a second. If you want to sell your course, you need to cater to a particular kind of person and attract people who will buy what you have to offer. The key here is to focus on QUALITY over quantity. You might reach thousands of people with your marketing, but if none of them are interested in what you’re selling, you’re not going to get anywhere. Narrowing down your audience into a niche is powerful.